Our Branding Work
Examples of successful author branding and book marketing campaigns
Establish your author brand and amplify your book's success with our comprehensive branding and marketing services designed specifically for writers.
Explore ServicesComprehensive solutions to build your author platform and maximize your book's visibility
Establish your professional author identity
Comprehensive launch marketing package
Sustained visibility for your work
A strategic approach to building your author brand and marketing your books
We begin with in-depth interviews to understand your goals, audience, and unique value proposition as an author.
Our team develops a customized branding and marketing plan tailored to your genre and career stage.
We implement the strategy across all touchpoints, from visual identity to marketing campaigns.
Continuous monitoring and adjustment ensures your brand remains relevant and your marketing effective.
Examples of successful author branding and book marketing campaigns
Authors who transformed their careers with our branding and marketing services
The branding package completely changed how I'm perceived as an author. My new visual identity helped me secure a book deal, and the marketing strategy tripled my pre-orders. The team understood exactly how to position me in my genre while letting my unique voice shine through.
Our book launch campaign exceeded all expectations. The strategic approach to pre-orders and influencer outreach resulted in bestseller status in our category. The ongoing marketing support has kept sales strong months after release. Worth every penny!
As a debut author, I had no idea how to build an audience. The branding and social media strategy gave me a professional presence that attracted both readers and industry attention. My newsletter list grew from 0 to 5,000 in six months, and I've built genuine connections with my readers.
Whether you're preparing for a book launch or establishing your long-term author platform, we'll create a strategy tailored to your goals and genre.
Answers to common questions about building your author brand
Ideally, you should begin developing your author brand before your first book is published. Many authors start branding work 6-12 months before publication. However, it's never too late - we've successfully rebranded authors with multiple published books. Early branding helps build anticipation, but we can create effective strategies at any career stage.
Author branding focuses on establishing your long-term identity and connection with readers across your entire career. Book marketing promotes specific titles. While related, they require different strategies. We recommend investing in both: strong branding makes each book marketing campaign more effective, and successful books strengthen your author brand.
The ideal platforms depend on your genre and audience. Generally, we prioritize: 1) An author website (your owned platform), 2) Email newsletter (direct reader connection), 3) Genre-appropriate social media (Instagram for visual genres, Twitter for commentary, etc.), and 4) Amazon Author Central. We'll analyze your specific audience to recommend the most effective platforms for you.
We track both quantitative and qualitative metrics: sales numbers, pre-orders, website traffic, email list growth, social engagement, media coverage, and reader feedback. For branding, we measure recognition factors like unprompted mentions and visual consistency across platforms. Our monthly reports clearly show progress toward your specific goals.
Absolutely. While publishers handle some marketing, today's authors need to actively promote their work. We coordinate with publishing house teams to complement their efforts, filling gaps and amplifying their campaigns. Many traditionally published authors work with us to ensure their books receive the attention they deserve in an increasingly competitive market.